I took away 4 things from this year’s Super Bowl ads:
1.) Doritos has the best creative team followed by Bud Light
2.) Only people deep in the entertainment world really cared about the Leno/Letterman ad and responded to it as if it was the most amazing visual experience since Avatar.
3.) Women are emasculating shrews.
4.) Emasculated men can only be happy if they buy Product X.
Old Spice didn’t pay CBS the $2.6 million to air this 30-second spot and instead chose to debut it online. It transcends the emasculation problem by being so over the top that it breaks through the stratosphere into “Holy-shit-this-is-amazing.” Old Spice has made great ads for a while now, but they outdid themselves with this one:
