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The Lost Experience Loses Me

So today the ARG (Alternate Reality Game) of “The Lost Experience” finally came to a close. Along the way, we did learn the meaning behind the word “DHARMA” (Department of Heuristics and Research on Material Applications) as well as the meaning of the numbers (they represent core values which need to be changed in order to prevent the end of humanity).

However, tonight was the big finale of the experience and I’m just glad I didn’t invest more time and energy into this endeavor. After subjecting myself to DjDan’s live broadcast for the first and thankfully last time, I was led back to the ABC.com website where I got to see Rachel Blake’s (the female protagonist of this side-story) final video. Half of the video was the completed Sri Lanka footage already uncovered a few weeks ago. The other half was Rachel going to the home of Alvar Hanso, learning that he was not the big bad but rather it was Thomas Warner Mittlewerk. Rachel also learned that Alvar Hanso is her daddy. Awwww.

Unfortunately, this DOESN’T bring down the Hanso Foundation (although apparently Mittlewerk blew up the building in the middle of the podcast) nor does it really give us anything juicy about Lost itself. Granted, I wasn’t expecting a show-altering revelation, but at least something that may tie to one of our characters. How about Penny Widmore? She’s new. Give us a taste of her backstory. What about Henry Gale? Just a peek for people who have followed this quest all summer.

I’m not a big ARG guy (I feel only pity for the ilovebees.com followers of Halo 2), but do these things ever pay off? Does this roundabout marketing ever lead to a convincing sell or just a load of frustration?

Oh well. At least next week the real Lost experience begins as Season Three kicks off with the Jack-centric episode “A Tale of Two Cities”.

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